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    <loc>https://www.amplifyadvisory.com.au/management-support</loc>
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    <loc>https://www.amplifyadvisory.com.au/accounting</loc>
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    <lastmod>2020-06-23</lastmod>
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    <loc>https://www.amplifyadvisory.com.au/bookkeeping</loc>
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    <lastmod>2020-06-23</lastmod>
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    <loc>https://www.amplifyadvisory.com.au/new-page</loc>
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    <lastmod>2020-12-08</lastmod>
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    <loc>https://www.amplifyadvisory.com.au/contact</loc>
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    <lastmod>2026-04-22</lastmod>
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    <loc>https://www.amplifyadvisory.com.au/xero-health-check</loc>
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    <lastmod>2026-08-26</lastmod>
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      <image:title>Xero Health Check</image:title>
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    <loc>https://www.amplifyadvisory.com.au/faq</loc>
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    <lastmod>2021-01-06</lastmod>
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  <url>
    <loc>https://www.amplifyadvisory.com.au/review-feedback</loc>
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    <lastmod>2026-07-24</lastmod>
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    <loc>https://www.amplifyadvisory.com.au/who-are-we</loc>
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    <lastmod>2026-09-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1fbd001e0b0b52a7c9ffc9/6ed8f0a9-c945-40be-8430-986be14b2b01/IMG_2405.jpeg</image:loc>
      <image:title>Who are we - Kate Shaw</image:title>
      <image:caption>Kate’s role as managing director is crucial in ensuring the right contribution from each expert is applied to each client’s work in the most effective and efficient way. Her experience in a range of businesses and her knowledge in accounting and financial planning is also applied where complex client issues may arise.</image:caption>
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      <image:title>Who are we - Shane Dingley</image:title>
      <image:caption>Over 30 years, Shane has developed extensive expertise in finance and valuation, building on a base in business strategy, performance improvement, management systems and risk management. Since leaving corporate consulting in 2005, he has started or actively invested in a portfolio of SME businesses. Shane has a professional approach and is collaborative and analytical.</image:caption>
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      <image:title>Who are we - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1fbd001e0b0b52a7c9ffc9/9bc42794-5042-4f89-8560-631c2f8a04e4/IMG_2396.jpeg</image:loc>
      <image:title>Who are we - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1fbd001e0b0b52a7c9ffc9/762e0316-7da2-47d6-8670-92a71393fb1f/IMG_2393.jpeg</image:loc>
      <image:title>Who are we - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1fbd001e0b0b52a7c9ffc9/1704fc27-6ae7-4c4c-9919-3edaba77899d/IMG_2392.jpeg</image:loc>
      <image:title>Who are we - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1fbd001e0b0b52a7c9ffc9/6ed8f0a9-c945-40be-8430-986be14b2b01/IMG_2405.jpeg</image:loc>
      <image:title>Who are we - Kate Shaw - Director</image:title>
      <image:caption>Kate is the Managing Director of Amplify Advisory, having first worked with the business back in 2012 when it was known as Business Bookkeepers Queensland. Kate purchased shares in 2014 and helped guide the transition into the Amplify Advisory brand. Kate loves the challenge of cleaning up complex files and uncovering answers through a bit of forensic accounting — especially those big, intimidating jobs clients are nervous to bring forward. The reward of transforming a messy situation into a clear, ongoing client relationship is one of her favourite parts of the role. Outside of work, Kate enjoys slowing down with her family, whether it’s a movie night, a board game, or a puzzle that may or may not end in chaos. Kate’s go‑to drink is a chai latte on oat milk when out, and at home it’s tea of any kind. A fun fact about Kate: at just 18, she travelled solo to Kenya with World Youth International, spending Christmas away from home for the first time and helping build a kitchen — an eye‑opening, scary, and unforgettable experience that continues to shape how she sees the world and connects with people today.</image:caption>
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    <image:image>
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      <image:title>Who are we - Shane Dingley - Consultant</image:title>
      <image:caption>Shane is Amplify Advisory’s unofficial IT support, founding partner, and Kate’s designated problem‑solver — whether she actually asked for the sounding board is another matter entirely. Since the early days of 2012, he’s been the go‑to for business improvement and recovery, especially the messy, complicated jobs that arrive with a slightly unreasonable degree of difficulty. On weekends, he’s happily working through whatever his wife Kath has added to the to‑do list. His drink of choice is a flat white (always rated, never wasted — TMB sits at a reliable 8/10). Outside Amplify, Shane runs Movement Health Clubs, but balances that out with a love for KFC and whisky.</image:caption>
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    <image:image>
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      <image:title>Who are we - Maddie Matsen - Office Manager</image:title>
      <image:caption>Maddie is the Office Manager at Amplify Advisory and has been keeping the place running smoothly since August 2026 — and yes, she proudly calls herself “the boss of Kate.” Maddie loves getting creative with our social media and is diving into the mysterious world of payroll, PAYG, and super like it’s her new favourite hobby. On weekends, she’s all about fun with her kids: beach days, park adventures, picnics, and any outing that involves delicious food. Maddie’s drink order depends on the mood — usually an iced oat latte with vanilla or two Equals (health level: variable), but she’ll never say no to a limoncello spritz or a French martini. As for a fun fact, she can’t whistle to save her life and can only click her fingers with her left hand… which she insists is both weird and impressive.</image:caption>
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    <image:image>
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      <image:title>Who are we - Julianne Mazoyer - Accountant</image:title>
      <image:caption>Julianne works across Bookkeeping and Tax at Amplify Advisory, having joined the team in 2022. She is particularly enjoying her growing role in tax, where every client brings a different scenario and challenge. Julianne loves finding the right approach for each situation, helping clients stay compliant while achieving the best possible outcome. Most weekends revolve around family time with her husband and two young kids, and whenever she gets a moment to themselves, you’ll find her tackling DIY projects or keeping busy in the garden. Julianne’s drink of choice is a soy latte with no sugar, and her fun fact is that her DIY project list grows faster than she can complete it — but she wouldn’t have it any other way.</image:caption>
    </image:image>
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      <image:title>Who are we - Lisa Binns - Bookkeeper</image:title>
      <image:caption>Lisa is a Bookkeeper at Amplify Advisory, joining the team on 4 August 2025. Lisa enjoys working with all her clients for different reasons and brings a steady, reliable approach to almost every type of bookkeeping task. On weekends, Lisa loves caravaning and camping, going for walks with her husband and dog, spending time with family (both two‑ and four‑legged), gardening, and tackling projects around the yard. Lisa is also known to occasionally settle in for a good Netflix binge. Lisa’s drink preferences range from a strong flat white to water, Coke Zero, or a mid‑strength beer. When it comes to fun facts, Lisa insists she doesn’t have one — though the team suspects that’s not entirely true.</image:caption>
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      <image:title>Who are we - Toni Abberton - Admin/Bookkeeper</image:title>
      <image:caption>Toni works in Bookkeeping and Payroll at Amplify Advisory, having joined the team in February 2023. Toni enjoys working with all her clients, especially the problem‑solving that comes with every unique situation. Outside of work, she loves camping, travelling, spending time with family and tackling renovation projects on her house. A pot of tea is her go‑to pick‑me‑up, and her fun fact is that she wants to learn lead lighting — adding one more creative project to an already impressive list.</image:caption>
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  <url>
    <loc>https://www.amplifyadvisory.com.au/enrich</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-01</lastmod>
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      <image:title>Enrich</image:title>
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  <url>
    <loc>https://www.amplifyadvisory.com.au/home</loc>
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    <priority>1.0</priority>
    <lastmod>2026-09-01</lastmod>
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      <image:title>Home - Our Mission</image:title>
      <image:caption>Amplify Advisory is a service for business owners that helps them spend less time on their books and more time doing what they love… Running their business! Business owners who collaborate with Amplify are able to Make Better Decisions, Spend more time Running the business &amp; Understand more about whats going on in the business. We are a family of business owners ourselves so we know what it’s like to have no money, work with family, close a business, sell a business, grow a business, not sleep at night and also celebrate the little wins. What we are trying to say is, we have been in your shoes/we are in your shoes.</image:caption>
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