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      <image:title>Home - Our Mission</image:title>
      <image:caption>Amplify Advisory is a service for business owners that helps them spend less time on their books and more time doing what they love… Running their business! Business owners who collaborate with Amplify are able to Make Better Decisions, Spend more time Running the business &amp; Understand more about whats going on in the business. We are a family of business owners ourselves so we know what it’s like to have no money, work with family, close a business, sell a business, grow a business, not sleep at night and also celebrate the little wins. What we are trying to say is, we have been in your shoes/we are in your shoes.</image:caption>
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    <lastmod>2020-06-23</lastmod>
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    <loc>https://www.amplifyadvisory.com.au/bookkeeping</loc>
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    <lastmod>2024-03-04</lastmod>
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      <image:title>Who are we - Kate Shaw</image:title>
      <image:caption>Kate’s role as managing director is crucial in ensuring the right contribution from each expert is applied to each client’s work in the most effective and efficient way. Her experience in a range of businesses and her knowledge in accounting and financial planning is also applied where complex client issues may arise.</image:caption>
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      <image:title>Who are we - Shane Dingley</image:title>
      <image:caption>Over 30 years, Shane has developed extensive expertise in finance and valuation, building on a base in business strategy, performance improvement, management systems and risk management. Since leaving corporate consulting in 2005, he has started or actively invested in a portfolio of SME businesses. Shane has a professional approach and is collaborative and analytical.</image:caption>
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    <lastmod>2020-12-08</lastmod>
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